FORD EXPERIENCE
FORD EXPERIENCE
FORD EXPERIENCE
Leveraging wearable data to enhance the non-driving experience of family car journeys, creating a smart, supportive system that seamlessly integrates into daily routines.
Leveraging wearable data to enhance the non-driving experience of family car journeys, creating a smart, supportive system that seamlessly integrates into daily routines.
Leveraging wearable data to enhance the non-driving experience of family car journeys, creating a smart, supportive system that seamlessly integrates into daily routines.
[Course]
DESIGN FOR INTERACTION
DESIGN FOR INTERACTION
[Time]
6 MONTHS
6 MONTHS
[Client]
FORD
FORD
[Area]
SERVICE DESIGN
SERVICE DESIGN
THE CHALLENGE
Family car journeys are rarely smooth — they involve complex logistics, unexpected changes, and conflicting needs of different family members.
How might we design a connected experience that supports families before, during, and after their journeys?
Ford wanted forward-looking concepts that could integrate digital services, wearables, and in-car technology to create safer, more predictable, and enjoyable travel experiences.
Family car journeys are rarely smooth — they involve complex logistics, unexpected changes, and conflicting needs of different family members.
How might we design a connected experience that supports families before, during, and after their journeys?
Ford wanted forward-looking concepts that could integrate digital services, wearables, and in-car technology to create safer, more predictable, and enjoyable travel experiences.
THE CHALLENGE
Family car journeys are rarely smooth — they involve complex logistics, unexpected changes, and conflicting needs of different family members.
How might we design a connected experience that supports families before, during, and after their journeys?
Ford wanted forward-looking concepts that could integrate digital services, wearables, and in-car technology to create safer, more predictable, and enjoyable travel experiences.
PROCESS
PROCESS
[RESEARCH & INSIGHTS]
[RESEARCH & INSIGHTS]
[RESEARCH & INSIGHTS]
Interviewed families to understand daily mobility routines and frustrations.
Mapped the end-to-end family journey experience, identifying pain points such as:
Stress when plans change unexpectedly.
Lack of shared awareness across family members.
Difficulty coordinating schedules and tasks.
Developed a journey map to visualise barriers and opportunities.
Interviewed families to understand daily mobility routines and frustrations.
Mapped the end-to-end family journey experience, identifying pain points such as:
Stress when plans change unexpectedly.
Lack of shared awareness across family members.
Difficulty coordinating schedules and tasks.
Developed a journey map to visualise barriers and opportunities.
Interviewed families to understand daily mobility routines and frustrations.
Mapped the end-to-end family journey experience, identifying pain points such as:
Stress when plans change unexpectedly.
Lack of shared awareness across family members.
Difficulty coordinating schedules and tasks.
Developed a journey map to visualise barriers and opportunities.
[IDEATION & CO-CREATION]
[IDEATION & CO-CREATION]
[IDEATION & CO-CREATION]
Facilitated brainstorm workshops with peers to generate service and product ideas.
Explored concepts around:
Predictive planning using shared family data.
Wearables for parents to receive real-time updates.
Connected mobile apps to integrate tasks, schedules, and vehicle systems.
Narrowed ideas through feedback and alignment with Ford’s innovation strategy.
Facilitated brainstorm workshops with peers to generate service and product ideas.
Explored concepts around:
Predictive planning using shared family data.
Wearables for parents to receive real-time updates.
Connected mobile apps to integrate tasks, schedules, and vehicle systems.
Narrowed ideas through feedback and alignment with Ford’s innovation strategy.
Facilitated brainstorm workshops with peers to generate service and product ideas.
Explored concepts around:
Predictive planning using shared family data.
Wearables for parents to receive real-time updates.
Connected mobile apps to integrate tasks, schedules, and vehicle systems.
Narrowed ideas through feedback and alignment with Ford’s innovation strategy.
[DESIGN APPROACH]
[DESIGN APPROACH]
[DESIGN APPROACH]
Applied the Double Diamond framework to structure the project: Discover → Define → Develop → Deliver.
Iterated between diverging (research, idea generation) and converging (concept development, refinement).
Applied the Double Diamond framework to structure the project: Discover → Define → Develop → Deliver.
Iterated between diverging (research, idea generation) and converging (concept development, refinement).
Applied the Double Diamond framework to structure the project: Discover → Define → Develop → Deliver.
Iterated between diverging (research, idea generation) and converging (concept development, refinement).
[CONCEPT DEVELOPMENT]
[CONCEPT DEVELOPMENT]
[CONCEPT DEVELOPMENT]
Designed a wearable concept for parents, connected to a mobile app.
Features included:
Predictive updates when schedules change.
Task coordination between parents and children.
Integration with vehicle data for journey planning.
Produced wireframes and mockups in Figma to illustrate the service flow.
Tested low-fidelity concepts with families for feedback, leading to refinements in usability.
Designed a wearable concept for parents, connected to a mobile app.
Features included:
Predictive updates when schedules change.
Task coordination between parents and children.
Integration with vehicle data for journey planning.
Produced wireframes and mockups in Figma to illustrate the service flow.
Tested low-fidelity concepts with families for feedback, leading to refinements in usability.
Designed a wearable concept for parents, connected to a mobile app.
Features included:
Predictive updates when schedules change.
Task coordination between parents and children.
Integration with vehicle data for journey planning.
Produced wireframes and mockups in Figma to illustrate the service flow.
Tested low-fidelity concepts with families for feedback, leading to refinements in usability.
THE SOLUTION
THE SOLUTION
The final proposal combined:
A mobile app for shared family planning and communication.
A wearable device that delivered timely nudges and updates.
Integration with Ford’s vehicle systems to anticipate and adapt to changes in journeys.
Together, these created a predictive family mobility service, reducing stress and improving coordination before and during trips.
The final proposal combined:
A mobile app for shared family planning and communication.
A wearable device that delivered timely nudges and updates.
Integration with Ford’s vehicle systems to anticipate and adapt to changes in journeys.
Together, these created a predictive family mobility service, reducing stress and improving coordination before and during trips.
The final proposal combined:
A mobile app for shared family planning and communication.
A wearable device that delivered timely nudges and updates.
Integration with Ford’s vehicle systems to anticipate and adapt to changes in journeys.
Together, these created a predictive family mobility service, reducing stress and improving coordination before and during trips.
IMPACT
IMPACT
Concept presented to Ford innovation partners as part of TU Delft project showcase.
Demonstrated how service design + digital product thinking could extend Ford’s brand beyond vehicles into family mobility ecosystems.
Highlighted the value of predictive design in reducing stress for families on the go.
Concept presented to Ford innovation partners as part of TU Delft project showcase.
Demonstrated how service design + digital product thinking could extend Ford’s brand beyond vehicles into family mobility ecosystems.
Highlighted the value of predictive design in reducing stress for families on the go.
REFLECTION
REFLECTION
Through this project I learned how to:
Design at the service level, considering users, touch-points, and system integration.
Use research-driven insights to shape future-facing concepts.
Balance wearable interactions with mobile and in-car experiences.
Next steps would include developing a working prototype of the wearable and running longitudinal tests with families to validate long-term value.
Through this project I learned how to:
Design at the service level, considering users, touch-points, and system integration.
Use research-driven insights to shape future-facing concepts.
Balance wearable interactions with mobile and in-car experiences.
Next steps would include developing a working prototype of the wearable and running longitudinal tests with families to validate long-term value.
Through this project I learned how to:
Design at the service level, considering users, touch-points, and system integration.
Use research-driven insights to shape future-facing concepts.
Balance wearable interactions with mobile and in-car experiences.
Next steps would include developing a working prototype of the wearable and running longitudinal tests with families to validate long-term value.