30 DAYS OF THE ELECTION

Reimagining the UK voting experience to make it more accessible, personal and engaging for 18–30 year olds.

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PROJECTS

ABOUT ME

HOME

PROJECTS

ABOUT ME

HOME

PROJECTS

ABOUT ME

Role

SOLE DESIGNER

Team

INDIVIDUAL PROJECT

Timeline

1 WEEK

Area

UX/UI DESIGN

The Challenge

Process

The Solution

Impact

Reflection

A pole with a sign that says polling station

THE CHALLENGE

Voting in the UK can feel overwhelming and confusing for first-time and young voters. Many 18–30-year-olds don’t fully understand how to register, where to vote, or what each party stands for. This leads to lower turnout, with many assuming their voice “doesn’t matter.”

The challenge was to explore how the UK voting system could become more accessible and enjoyable for young adults, making them feel informed, confident and motivated to participate.

THE CHALLENGE

Voting in the UK can feel overwhelming and confusing for first-time and young voters. Many 18–30-year-olds don’t fully understand how to register, where to vote, or what each party stands for. This leads to lower turnout, with many assuming their voice “doesn’t matter.”

The challenge was to explore how the UK voting system could become more accessible and enjoyable for young adults, making them feel informed, confident and motivated to participate.

THE CHALLENGE

Voting in the UK can feel overwhelming and confusing for first-time and young voters. Many 18–30-year-olds don’t fully understand how to register, where to vote, or what each party stands for. This leads to lower turnout, with many assuming their voice “doesn’t matter.”

The challenge was to explore how the UK voting system could become more accessible and enjoyable for young adults, making them feel informed, confident and motivated to participate.

PROCESS

RESEARCH & INSIGHTS

Carried out desk research and interviews with young voters to map the end-to-end voting journey.

Identified pain points:
- Overwhelming, scattered information across media and news.
- Heavy influence of peers and social networks, leading to external bias.
- Confusion around registration (e.g., moving to university, address changes).
Key insight: Young voters want to engage, but lack a clear, unbiased way to understand policies in a manageable, trustworthy format.

IDEATION & CO-CREATION

Sketched concepts for clearer access to where, when and how to vote.

Explored ideas for a centralised platform where voters could compare party policies side by side.
Developed more creative engagement concepts, such as:
- Policy “advent calendar” (revealing one policy per day).
- QR code treasure hunts in public spaces with accessible policy snippets.
- Tablets in town centres or voting queues providing quick learning moments.

DESIGN & TESTING

Produced wireframes and mockups in Figma, focusing on personalisation and reducing overwhelm.

Designed features including:
- Daily “policy unlocks” by topic (education, culture, sport, etc.).
- Comparison between current government and other parties.
- Ability to “like” policies and see which party best aligns with the user’s values over time.
Testing with users wasn’t possible in the timeframe, but designs were reviewed with peers and presented to the client team for feedback.

THE SOLUTION

The Policy Advent Calendar App

Advent calendar concept that provides daily policy insights in the run-up to elections.
Helps users gradually build knowledge without being overwhelmed.
Voters can read about policies around topics and 'favourite' the policy that best resonates with them.
Reduces external bias by focusing on specific issues rather than parties.
Keeps young voters engaged in an enjoyable, gamified way.

IMPACT

Proposal pitched to a client team working with UK Government stakeholders.

Demonstrated how design could tackle barriers to civic engagement and make voting more accessible, transparent and enjoyable.
Highlighted opportunities for digital and physical touchpoints to connect with young voters.

REFLECTION

This project showed me how easily overwhelm and bias discourage participation among young voters. Many freeze in the face of too much information — and disengage altogether.

If I continued this project, I would:

Prototype and test the concept with young voters ahead of the next election.
Explore adding GenAI-driven summaries to personalise and simplify complex policy information.
Develop hybrid campaigns (digital + physical touchpoints) to broaden reach and accessibility.

30 DAYS OF THE ELECTION

30 DAYS OF THE ELECTION

30 DAYS OF THE ELECTION

THE CHALLENGE

Voting in the UK can feel overwhelming and confusing for first-time and young voters. Many 18–30-year-olds don’t fully understand how to register, where to vote, or what each party stands for. This leads to lower turnout, with many assuming their voice “doesn’t matter.”

The challenge was to explore how the UK voting system could become more accessible and enjoyable for young adults, making them feel informed, confident and motivated to participate.

THE CHALLENGE

Voting in the UK can feel overwhelming and confusing for first-time and young voters. Many 18–30-year-olds don’t fully understand how to register, where to vote, or what each party stands for. This leads to lower turnout, with many assuming their voice “doesn’t matter.”

The challenge was to explore how the UK voting system could become more accessible and enjoyable for young adults, making them feel informed, confident and motivated to participate.

THE CHALLENGE

Voting in the UK can feel overwhelming and confusing for first-time and young voters. Many 18–30-year-olds don’t fully understand how to register, where to vote, or what each party stands for. This leads to lower turnout, with many assuming their voice “doesn’t matter.”

The challenge was to explore how the UK voting system could become more accessible and enjoyable for young adults, making them feel informed, confident and motivated to participate.

PROCESS

RESEARCH & INSIGHTS

Carried out desk research and interviews with young voters to map the end-to-end voting journey.

Identified pain points:

Overwhelming, scattered information across media and news.

Heavy influence of peers and social networks, leading to external bias.

Confusion around registration (e.g., moving to university, address changes).

Key insight: Young voters want to engage, but lack a clear, unbiased way to understand policies in a manageable, trustworthy format.

IDEATION & CO-CREATION

Sketched concepts for clearer access to where, when and how to vote.

Explored ideas for a centralised platform where voters could compare party policies side by side.

Developed more creative engagement concepts, such as:

Policy “advent calendar” (revealing one policy per day).

QR code treasure hunts in public spaces with accessible policy snippets.

Tablets in town centres or voting queues providing quick learning moments.

DESIGN & TESTING

Produced wireframes and mockups in Figma, focusing on personalisation and reducing overwhelm.

Designed features including:

Daily “policy unlocks” by topic (education, culture, sport, etc.).

Comparison between current government and other parties.

Ability to “like” policies and see which party best aligns with the user’s values over time.

Testing with users wasn’t possible in the timeframe, but designs were reviewed with peers and presented to the client team for feedback.